Farhan Ahmed

Hospitality & Tourism Strategist · Sustainability Advisor · Experience Design Specialist

Dubai, UAE English, Arabic, Urdu farhan@jecoluxe.com linkedin.com/in/farhan farhan.consulting

12+ Years Experience

Independent Consultant

About

Farhan Ahmed is a hospitality and tourism strategist with over 12 years of experience helping resorts, destinations, and owners improve operations, guest experience, and sustainability performance. His work spans ESG roadmaps, destination development, and commercial transformation across the GCC and international leisure markets.

Areas of Expertise

Sustainability StrategyHospitality OperationsDestination ManagementGuest Experience DesignESG & Impact ReportingRevenue OptimisationF&B ConceptingLeadership Development

Projects Completed

Happy Clients

Industry Awards

12+

Years of Experience

Professional Experience

Independent Hospitality Consultant
JecoLuxe Expert Network · Dubai, UAE
2018 – Present
Advises luxury resorts and destination organisations on sustainability strategy, operations excellence, and experience design.
Director of Operations
Luxury Resort & Spa · Maldives
2015 – 2018
Led multi-outlet resort operations, guest journey programmes, and early ESG initiatives across property departments.
Operations Manager
International Hotel Group · UAE
2012 – 2015
Managed hotel operations, team performance, and service standards for full-service city and leisure properties.

Education

MBA — Hospitality Management
University of Strathclyde, UK · 2011
BSc — Hospitality Management
Heriot-Watt University, Dubai · 2009

Certifications

CSHP — Green Globe
2022
CHA — AHLEI
2020
LEED Green Associate
2021

Latest Publications

Research Paper

Sustainability Practices in Luxury Resorts

Apr 2024

Industry Report

GCC Hospitality Outlook 2025

Jan 2025

Article

Designing Regenerative Guest Journeys

Nov 2024

Book Chapter

ESG Metrics for Destinations

Sep 2023

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