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Destination Brand Strategy

Completed · Jun 2024 – Dec 2024 · PM: Sara Al-Hassan

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Objectives

Define a distinctive destination brand platform with clear positioning, narrative, and activation priorities.

Scope

Brand discovery, positioning, narrative system, and activation roadmap for key stakeholder groups.

Deliverables

  • Brand Strategy
  • Narrative Guide
  • Activation Roadmap
  • Presentation Deck