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Destination Brand Strategy

Completed · Jun 2024 – Dec 2024 · PM: Sara Al-Hassan

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Decisions Log

Recorded decisions with reason, date, approver, and related discussion.

DecisionReasonDateApproved ByRelated Discussion
Prioritize F&B and energy for Phase 1Highest operational impact and measurable ROI within the first quarter.28 Apr 2025Client LeadershipResearch Findings Review
Weekly Wednesday progress callsMaintain alignment without overloading operational teams.12 Mar 2025Sara Al-Hassan & Client PMKickoff Alignment Meeting
Defer spa wing to Phase 2Incomplete meter data; avoid delaying primary workstreams.15 May 2025Client LeadershipClarification on energy baseline scope